_ESC_2492_ICS DC 2017_.jpg
 

DC MARKETING SUMMIT

NOVEMBER 20, 2019 // #DCMKTG // WASHINGTON DC

 
 
 

250+ DC-based brands come together to share fresh ideas, solve problems and make meaningful connections.

content-driven AND co-authored by the brands

 

WHO ATTENDS:

THE TAKEAWAY:

WHAT TO EXPECT:

  • Chief Marketing Officers
  • Chief Brand Officers 
  • Advertising Strategists 
  • Social Media Managers
  • Creative Directors
  • Local, Regional and National Brands
  • 7 interactive discussion panels
  • Q&A with 50+ speakers
  • 4+ hours of dedicated networking
  • Social events!  Including a welcome breakfast, lunch & a cocktail party!
  • Fresh ideas to inspire your audiences
  • New tools to tell your brand's story
  • Exciting new relationships with marketers, brands and partners
  • Membership in a community of like minded marketers

DOWNLOAD THE AGENDA

 

The DC Marketing Summit agenda is designed in collaboration with regional, national and international marketing leaders and brands.. The topics discussed throughout the day provide insights and inspiration needed to take your marketing strategy to the next level. Fill in your details below to receive a copy of the latest agenda,

 

program at a glance:

 

 

8:00 AM

Welcome Reception & Registration; badge collection, light refreshments and networking.

9:00 - Morning Keynote Address

9:20 - The D.C. Brand

Leading brands and organizations headquartered in the nation's capital get together to address the question: What is the D.C. brand and what is its relationship to theirs?

10:00 - Panel: Differentiation & Engagement through Content

With so much noise across an overwhelming number of digital and traditional channels, how are brands standing out and being seen? Customers are generating original content, so how are brands capturing their experiences to tell authentic and distinct stories?

10:40 - Morning Break

11:10 - Case Study Presentation: Problem, Solution, Outcome, Q&A

11:30 - Panel: Women & Leadership in Marketing 

Fresh perspectives from female leaders on marketing and the ascent of women in America. This is a discussion of authenticity and empowerment, equity and innovation, and of women as customers, storytellers, and trailblazers.

12:10 - Networking Luncheon

Lunch, refreshments and networking.

1:10 - Panel: Customer Experience, Care & Insight

How are brands measuring and enhancing customers’ excitement and satisfaction? How are they using attribution channels to reach their audiences while keeping their data private and targeted? Marketers compare perspectives and share best practices from B2B and B2C markets.

1:50 - Panel: Meaningful Digital and Mobile Engagement

Innovation and personalization in mobile apps, digital media and IoT- brands compare and contrast approaches to personalization, SEO, SEM, digital behavior interpretation & prediction, tracking, and discerning & leveraging meaningful data sets.

 2:30 - Afternoon Break 

Afternoon Networking Break; coffee, light refreshments and networking.

3:00 - Panel: Reputation Management & Nurturing Loyalty

A discussion of the ways in which brands are proactively preventing negative emotions while engaging constructively with customers. How are brands supporting positive reputation growth through customer-to-customer reviews, messages, and content? What role does reputation play in loyalty? Is a damaged reputation irreversible?

3:40 - Panel: Building a Successful Brand/Agency Collaboration

Panelists from both sides discuss how marketers and their creative partners build and sustain a truly collaborative partnership. What are the ingredients for equity, success, and sustainability?

4:20 - Cocktail Party & Networking Reception

We always aim to make it right for our customers and to turn any negative experiences around. It takes time and dedication but we are committed to that goal.
— Meg Schiffman, Director of Marketing - CAVA
Marketing Blue for Web.png

MEET OUR SPEAKERS

 


FOR BRAND SPEAKING OPPORTUNITIES, CONTACT:

 

 
Brigid McGivern.jpg
 

Brigid McGivern

E: brigid@icsummits.com

T: (718) 502 9848

LEAD SPONSOR

 
dxm-logo-tagline.jpg
 

OUR SPONSORS

CLICK ON LOGO TO FIND OUT MORE

 

 

FOR SPONSORSHIP OPPORTUNITIES, CONTACT:

 

 
Ryan Bernhey.jpeg
 

Ryan Bernhey

E: ryan@icsummits.com

T: (631) 604 8834


IN PARTNERSHIP WITH

 
 
Marketing Blue for Web.png

GET YOUR TICKET

WHAT’S INCLUDED:

  • Main Conference & Exhibition

  • Executive Networking Luncheon

  • Summit Cocktail Party

  • Keynote Presentations

  • Networking Breakfast Reception

VENDOR CONTACT:

BRAND CONTACT:

Pre-registration is required for all attendees.

ATTENDEES

Attendees at the summit are influencing the future of their company’s marketing and strategic success. They come from a wide variety of organizations including major brands, corporates, cultural institutions, public agencies and nonprofits. Including brands like:

Marketing Blue for Web.png

FAQs

WHO ATTENDS?

The DC Marketing Summit hosts marketing leaders from major brands, corporates, cultural institutions, public agencies and nonprofits.  Approximately 250 attendees will be there - 70% brands, 30% agencies & vendors

HOW DO I SIGN UP?

Tickets are on sale here!

HOW DO I BECOME A SPONSOR?

Easy!  Contact Ryan Bernhey to find out about the remaining openings - ryan@icsummits.com

ARE THERE NETWORKING OPPORTUNITIES?

Absolutely!  The conference includes 4+ hours of blocked networking time, including an Opening Reception, Networking Luncheon and Cocktail Party!

WHAT'S THE DRESS CODE?

Business casual is recommended - comfort is essential!

LOCATION/VENUE

Renaissance Washington, DC Downtown Hotel, 999 9th St NW, Washington, DC 20005

81627H1.jpg
 

IC SUMMITS VALUES YOUR PRIVACY - PLEASE REVIEW OUR POLICY HERE